Monday Mashup Blog #10 - Facebook Stories, Twitter Explore Tab and Facebook to boost longer videos
Once again politics dominates the headlines everywhere, including social media, but I'm going to try and avoid it as much as possible as it's dulling our Sunshine here at Sunshine!
Instead we'll focus on Facebook's on-going attempt to match Snapchat's innovative features and some new Twitter updates.
Facebook Releases Facebook Stories
So incase we didn't have enough live footage across Snapchat and Instagram, Facebook are now starting to roll out 'Facebook Stories' on their platform. The update lets you post edited pictures and videos that disappear after 24 hours. At the moment the new feature is only being rolled out in Ireland for the iOS and Android apps, with plans to bring it to more countries in the coming months.
“We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.”
It seems that since trying to buy Snapchat back in 2013, Facebook have made it their mission to replicate the app in it's entirety. Facebook launched Instagram Stories launched last August, which began attracting 150 million daily users in just five months so the question now is whether they will see similar success with Facebook.
Twitter Moments being replaced by ‘Explore’ Tab
Twitter have announced that the ‘Moments’ tab will soon be no more, and is instead being replaced by an ‘Explore’ tab'.
This tab will include trends, Moments, search, and the best of live video.
"Until today, you had to go to a few different places to find each of these experiences. As part of our continued efforts to make it easier to see what’s happening, we’re bringing all these together."
For the moment the feature is only available for iOS users but will be rolled out to Android users in the coming weeks.
Facebook Updates News Feed Algorithm to Boost Longer Videos
In a push by Facebook to get people watching longer videos on the platform, they have announced a new News Feed algorithm update which puts more emphasis on longer videos posted to the platform.
“One of the signals we look at is “percent completion” — the percent of each video you watch — to help us understand which videos you enjoyed. If you watch most or all of a video, that tells us that you found the video to be compelling — and we know that completing a longer video is a bigger commitment than completing a shorter one. As we continue to understand how our community consumes video, we’ve realized that we should therefore weight percent completion more heavily the longer a video is, to avoid penalizing longer videos.”
Facebook have stated that pages will not see significant changes in distribution as a result of this update, however longer videos that people spend time watching may see a slight increase in distribution and some shorter videos may see a slight dip. The social media giant has stressed that page owners shouldn't change their marketing efforts, and should continue to produce video content that best tells their story, while continuing to analyse the results to see which lengths perform best for you.
This change will roll out gradually over the coming weeks.
Airport protests against Muslim ban spread across the U.S. via social media
Okay, so I said we were leaving politics out of it but it's pretty hard to do so when we had this going on over the weekend...
More protests were carried out across the USA in relation to Donald Trump's most recent immigration ban. Word of the protest at JFK Terminal 4 first filtered out on social media from the immigrant-advocacy groups Make the Road New York and the New York Immigration Coalition.
“Everybody in NYC area — head to JFK Terminal 4 NOW!” Michael Moore said on Twitter. “Big anti-Trump protest forming out of nowhere!”
This resulted in the crowd growing to hundreds of protestors aspPhotos traveled far and wide on social media and on cable networks like CNN, which reported live from the protest. Working Families Party on Facebook streamed the whole event live, and watching from here in Scotland the views went from 0 - 100k views at a rapid pace. The whole of the globe were tuning in and able to view the protest live all via social media. The post received 338k reactions and 226,415 shares.
The hashtag #NoBanNoWall was estimated to have received 50,000 uses per hour across the weekend.
With more protests set to take place in the coming weeks, it looks like politics is going to bombard your timelines for the foreseeable. If you want your voice heard, social media is the go-to platform. After the protests had been live streamed across various social media platforms on Saturday night, a federal judge placed a temporary halt on Trump's ban, once again showing just how powerful a tool social media is.
Follow us over on Twitter @sunshinecomms, for daily updates on all things social.