5 Brands winning on Social media
Social media is currently one of the most effective ways of marketing for brands. Not only can it save a tremendous amount of money for companies, but it can reach hundreds, thousands and even millions of customers and potential customers within the click of a button.
As social media is getting so popular, companies must have the ‘wow’ factor, in order to catch the eyes of the public. Here are my top 5 brands on social media and why I think they're so good.
Missguided is an online women’s clothing store, established in 2009. The company quickly became one of the biggest online clothing brands in the world and regularly collaborates with celebrities such as Nicole Scherzinger, Pia Mia and Jourdan Dunn. The rapid growth and demand for Missguided has also allowed them to open physical stores across the UK.
Missguided's global popularity and effective marketing strategies has meant the company has gained over 5 million followers across their socials. One of their strategies which has allowed them to grow such a high number of followers, is by doing regular competitions.
They offer the chance for people to win the likes of free clothes or a holiday, and all that is required of them is follow Missguided on their chosen platform. This is an incredibly smart way of gaining followers and potential customers fast, and has proven to be extremely popular. The company is growing from strength to strength and I can’t wait to see what they will do next.
GoPro is an American technology company founded in 2002. They specialise in the sporting genre, creating products such as waterproof action cameras, drones and video editing softwares.
The company has managed to gain over 16 million followers across their socials, due to their content being exciting, motivating and capturing. GoPro has a great technique of building their following whilst creating relationships and interaction. Each day they will choose a followers GoPro ‘picture of the day’ and ‘video of the day’ and repost it onto their social pages.
Seeing the incredible picture and video content from all over the world certainly makes you want to purchase one of their products and get creative. They have mastered the art of using social media to push sales and inspire people, which is two incredible factors to have in business. It even made me buy a GoPro action camera for myself!
Airbnb is an online marketplace and hospitality service founded in 2008. The company is designed for people to rent (short-term) their homes, apartments and rooms. In return, Airbnb receives a percentage fee with every booking.
Airbnb has built up over 19 million followers their socials. Airbnb’s marketing technique is to encourage their travellers and hosts to share their pictures onto social media. The company then shares the best pictures onto their socials. This creates an authentic feel for their followers and also shows off a variety of the stunning lodging that is available to the public.
Showing off the nicest Airbnb's daily is a smart way of enticing customers into following their socials and also to take a look at their website to see what else they have to offer. The company is so popular that a lot of people say they would never stay in a hotel again…now that is impressive!
Adidas is one of the biggest clothing brands in the world, primarily focused on sports wear. The company has over 51 million followers across their socials and has collaborated with some of the biggest celebrities, such as: Kanye West, Pharrell Williams and Stella McCartney.
Adidas is a very ‘Sales focused brand’ on their social media pages. For example, Every one of their posts includes an Adidas product. With the mix of professional photography and product placement, they can quickly increase their sales and following at the same time.
They also incorporate not only pictures but a lot of videos onto their socials. Often they are motivational and uplifting, which seems to appeal to their large target audience and generate a lot of engagement. Adidas have perfected their online marketing and no doubt will continue to grow and evolve.
Starbucks is an American coffee shop chain, running since 1971. The company has over 27,000 stores world wide which has led to them having an impressive 63 million followers across their socials, and counting! Being the biggest coffee shop chain in the world, they run immaculate social pages to help market their products and encourage people to go to Starbucks.
Mostly all of Starbucks posts on their Instagram include one of their products. However the photos are rarely inside their shops, and tend to be outside with creative backgrounds. This is appealing to the eye because it keeps their page interesting and fun. As you can imagine, pictures of coffees and juices could easily get boring.
One of the ways they keep the excitement there is by adapting the look of their Instagram for the time of year. For example, in summer their page is full of bright colours and has a summer feel. Whereas In winter their pictures are a lot more muted and include lots of Christmas touches. To me, this is a really smart idea because they are staying relevant and showing people exactly what they want to see.
They also change their packaging to adapt to the time of year , such as their Christmas cups. This is a really good marketing strategy as people are more likely to take pictures of their drinks and share it on their socials, which then encourages others to want to do the same. They are owning the ever growing coffee world!
All 5 brands have their own unique ways of successfully reaching their target audience's and growing their social media platforms by millions per year. What they all do share in common, however, is they manage to capture their audiences through stunning visuals, which then encourages sales, exposure and rapid growth.
They are all hugely successful, worldwide companies, and social media has had a hue part to play in each companies success. Keep up the excellent work guys!