Live Social Media Event Coverage - FLY Open Air Festival
Last weekend, Sunshine got our raving shoes on at FLY Open Air Festival to implement and oversee all social media activity (as well as dancing to the best DJ sets – stage side. Feeling very VIP).
We love covering live events as it gives us the opportunity to take advantage of real-time social sharing when excitement is at its highest. Live Social Media means we can enrich the guest experience for those at the event but also a much broader, worldwide audience – perfect for brands wanting to take events global!
As FLY Open Air was a music festival, we focused most of our energy on the day to live Facebook streaming and Instagram stories. Live sharing the event to our followers means we can show the brand is active, vibrant, engaged and fun. What better way to get themselves in the mood for the day than checking in on sound checks and behind the scenes build up? These snippets of real-time content show followers the brand is socially relevant and they will associate that relevancy and input with success.
The beauty of sharing live content is that not every photo or video posted has to be perfect. Your social media channels are where you can post images taken in real time, which humanises the brand.
This type of event was ideal for capturing unfiltered, instantaneous moments of the guests themselves. As vibes were high (and FLY!) everyone couldn’t wait to get in on the selfie-taking action. They were able to involve themselves further by using FLY’s own Snapchat geo-filter and when your audience become personally invested, they are also more prone to sharing your content!
While sending out great content is top priority it’s also important to remember social is a two-way street, especially in events. People are increasingly turning to social media to deal with their customer complaints or queries, so we at Sunshine were on hand to receive and respond to social media enquiries quickly, making sure everyone enjoyed their day as much as possible.
It’s important to maintain an engaged, online community all year-round, even after the event and especially if you plan to hold more than one event. With the event hashtag #FLYOpenair, guests were able to view all coverage in the one place and add their own, with the chance of their personal content being shared to the brand’s official page. You’re extending the event’s life-cycle by getting people involved even after the event, providing you with a ready-made community at your disposal by the time your follow up event is set to get underway!