Meet the Team – Chris

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With experience in copywriting, design and production, Chris joins the team as our Senior Creative, offering a broad skill set aimed to offer results and personality. Combining content with polished visuals, he supports the team in telling engaging brand stories.

Having worked with some of Scotland’s leading consumer brands, Chris joins the team with a wide range of agency and freelance experiences and aims to strike a balance between realist marketing and big picture strategies.

Awarded the university medal for his Journalism BA (Hons.) and armed with years of experience writing social media editorial, Chris is also a practiced copywriter. Whilst he veers more towards visuals nowadays, he understands the connection between copywriting and artwork.

Fancy getting to know Chris? Read on…

Q. What’s your favourite thing about working at Sunshine Communications?

Straight off the bat, I felt immediately appreciated and respected – not just for my work, but for who I am as a person. Since joining the Sunshine team, I’ve felt more myself and fully embraced that I’m a goofy, spooky, something-or-another that will probably never choose one creative craft. And that’s a good thing.

So, for anyone that’s struggled to find a balance between their ‘professional’ and ‘personal’ self, I reckon it’s simply a case of not being amongst likeminded people. But keep trying, because they're out there. Somewhere.

Q. What’s your favourite quote?

"Drag queens always say paint for the back row – I paint for the cheque-cashing place down the street."

Trixie Mattel Folk Musician, Drag Queen, Legend

Okay, so it's maybe not my *favourite* quote ever, but it's a great analogy for my mentality in life. Go big, or go home. Or rather, go big, and if it isn't big enough yet, go home and get better. Keep working until the people at the back – the people who couldn't see your star potential – finally see it.

Q. What’s your favourite Social Media platform?

The realist in me will always go for Facebook. Not only does it give you the most return of advertising, but it’s the most flexible. It sings, it dances, it stalks you a little bit. Just like me.

However, the platform I enjoy the most is Instagram. I was late to the game, but joined last year and immediately resonated with it. It's clean, it's minimalist, it gets to the point (not like me). I particularly like Instagram Stories; it's a nice way to see the small, raw moments in people's lives. Snapchat who?

Q. When I’m not working you'll find me….

You will find me living my best lazy life. I might look 12 but I'm an old man at heart. Jokes aside, I am a huge cheerleader of the often discussed but rarely achieved work-life balance. So when I hang up my hat, you can mostly find me chilling at home or catching up with friends and family.

When I’m suitably caffeinated though, you’ll find me boogying at gigs, spending more time looking at set-design than characters at the theatre, or getting a taste of the great outdoors (don’t suggest you taste everything, mind you).

Q. What would be at the top of your bucket list?

Honestly? I’ve never really kept a bucket list, because I think I’d get sad if I ever neared the end of it. I imagine it’d be like nearing the end of a really great novel. You want it to continue, but eventually, the story has to end.

I reckon you just need to make sure your story is as interesting as it can be (before you inevitably kick the bucket). It's like YOLO, but deeper. I promise.

Jenny Emslie Photograph

Jenny Emslie

Founder & Managing Director