Meet the Team - Siobhan


Siobhan is an Account Manager at Sunshine Communications. She has been with Jenny from the beginning of Sunshine in 2015. Siobhan left university with a Bachelors Degree in Communications, Advertising and PR from Edinburgh Napier University, jumping straight into her working career as a Social Media Executive at a Digital Marketing agency.

With 2 years under her belt, Siobhan has worked on clients including Skyscanner, Edinburgh Airport, Lifehouse Spa and Hotel and EXO Travel. As an Account Manager Siobhan’s role is very varied with her main responsibilities including:

- Client liaising

- Managing client expectations

- Content writing

- Community Management

- Blog writing

- Report writing

Siobhan’s role also includes working closely with the other Sunshine team members.

That’s Siobhan’s working life, now let’s find out what her interests are outside of work.

What’s your favourite thing about working at Sunshine Communications?

My favourite thing about working at Sunshine would have to be the team. Everyone is fun, energetic and we all get on really well which is great. It’s very cheesy, but it doesn’t feel like going into work everyday.

What’s your favourite Social Media platform?

Instagram for sure! Or Insta as I tend to refer to it as. I’m a visual person and I love looking at people’s photos as well as sharing my own and Instagram is the perfect platform for this. I mainly follow celebrities on Instagram. I’m slightly obsessed with them all and I like to think this gives me a little insight into their lives. I also follow a lot of travel brands on there.

What’s your favourite quote?

“Do your best work then try to trump it” – Walt Disney

I’m a Disney fan anyway, but I’m also a firm believer of always doing your best in everything in life and trying to always do/be better.

When I’m not working you’ll find me…

Hanging out with family, friends and my dog! Watching reality TV and occasionally drinking gin. I enjoy the simple things.

Where would be at the top of your bucketlist?

Travelling is something I really want to do a lot more of. I think my first stop would be Southeast Asia, possibly Bali. One of our clients are based in Southeast Asia and it gives me serious wanderlust looking at the postcard perfect places everyday.

Siobhan McCardie Photograph

Siobhan McCardie

Account Director