Monday Mashup #3 - Facebook Workplace, Pinterest Ad Retargeting, and Google Analytics Changes.
Facebook Launches Workplace for Enterprise Users
You may remember last year that Facebook began testing Facebook at Work, a work-friendly version of its site. The aim of this new workplace is to allow businesses to manage “their own social networks among their employees that are built to look and act like Facebook itself.”
This past week Facebook finally launched this workplace to the masses. They also stated that it has capabilities beyond “just communicating between desks within the walls of an office. The new Workplace-only features include a dashboard with analytics and integrations with a single sign-on, the ability to integrate Workplace easily with existing IT systems, and Multi-Company Groups that are shared spaces that allow employees from different organizations to work together… and extend collaboration beyond your company in a safe and secure way.” Facebook Workplace is available any business, from any location who wishes to use it. It is accessible via desktop and mobile platforms.
Instagram Arrives on Windows 10 Desktops
Photo sharing app, Instagram, is finally available for Windows 10 PCs and tablets.
The app includes features such as Live Tiles, notifications and the ability to view Stories. The biggest feature is the ability to post and edit photos which you're unable to do from the browser site...only catch is, when it comes to posting and editing photos the features are only available on PC and tablets with touchscreens and rear cameras. This will make it easier for users wanting to upload content taken from photography equipment that isn't their built in phone cameras.
Pinterest Expands Ad Retargeting
Pinterest have introduced more targeting options for ad campaigns. Pinterest have stated that enhanced ad targeting options make it “easier for you to get your ideas in front of the right audience at just the right time.” Marketers using Ads Manager can now create audiences “built on people’s interest in a specific Pin that links to [their] website” and “retarget five specific actions: clicks, comments, saves, likes and closeups.” Further to this, Pinterest announced that now “it’s also possible to create audiences from the data associated with actions people take on your site”.
Pinterest is still one of the lowest performing social platforms however recently crossed “a pretty epic milestone” of 150 million monthly active users worldwide. So with Pinterest appearing to be on the rise, marketers will need to decide if their efforts are best spend here or targeting the already higher performing platforms such as Facebook and Instagram.
Google Announces Google Analytics Changes
Been struggling to get to grips with Google Analytics? Well, Google has been working on a solution “to build a simpler Google Analytics while still retaining the key functionality that people frequently use.” First up in this series of improvements is simplified navigation, with consolidated customisation elements, simplified Google Analytics View switching, and more to follow. Google confirms that within the next few weeks users will start to see these changes rolled out.
Facebook Brings Immersive, Spatial Audio to 360 Videos
Facebook have been busy again this week, making more updates to enhance the user experience. Last week they announced that “Audio 360 is now available for 360° videos on the News Feed on iOS, Android, Chrome on Desktop (rolling out soon), and Samsung Gear VR, powered by Oculus.” Audio 360 offers “a suite of tools including the Spatial Workstation which enables creators to publish 360 videos with spatial audio on News Feed.” Now when viewing these 360° videos you will experience the sound as if you were standing in the middle of the video, it's a captivating new experience for users. In other words, “as audiences move around in a 360 video, the sound moves around with them, helping to place them in the context of the scene.”
Facebook Rolls Out Ability to View Facebook Video on TV Screens
If you've ever been watching video content on Facebook and felt you weren't getting a fully immersive experience then Facebook have created a solution. They have now added “the ability to stream videos from Facebook to your TV – through devices like Apple TV or Google Chromecast – so you have the option to enjoy your favorite videos on a bigger screen.”
By giving users the option to view videos how and where they want, the social media platform hopes to give users the ability to scroll through their News Feed on the device they’re streaming from and catch up on other stories while their video keeps playing on their TV or Chromecast. Ideal if you're a busy multitasker wanting to make the most of your time on the platform.
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