Monday Mashup Blog #5 - Twitter kills Vine, Paypal for messenger, Facebook Face Filters and Youtube End Screens


It's time to say goodbye to vine

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Probably the biggest news to hit this week, was the news from Twitter that they are killing off Vine. In an announcement made on Thursday, Team Vine said:

"Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app."

This news has come as a shock to most, and certainly the 'stars' who's careers were kickstarted thanks to the video sharing platform.

However it's not all bad news: The site will contain to remain online so you'll still be able to access and download all previously posted content.

Going forward, Twitter have stated:

 "We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things." 

Facebook Makes it easy to pay via messenger

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Facebook are back with more updates to their e-commerce side. They have now added a Paypal feature to messenger, making it super easy to make direct payments. In their official statement they announced the update will give users “a more direct opportunity to build relationships with the 192 million people around the world with active PayPal accounts” and “help offer a compelling and frictionless commerce experience.”

This feature is currently only available in the USA but is expected to be rolled out globally within the coming months.

Youtube launches new end screen feature

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YouTube have introduced End Screens, which is “a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to watch more on their devices.”

The aim of this update is to make it easier to create and showcase “hard-to-miss thumbnail overlays that prompt viewers to watch your other videos, subscribe to your channel, visit collaborators’ channels and more” in the last 15-20 seconds of your videos and allow you “to reach more viewers on desktop and mobile.” YouTube announced that the End Screens feature is now “available to every creator on YouTube.”

facebook launch new face filters

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Facebook have added another new feature in an attempt to make the app more interesting and compelling while keeping up with the photo sharing giant Snapchat. The feature, "the new camera”, is a selfie-focused system and includes "selfie masks, overlaid graphics, and geofilters; Prisma-esque fine art-themed style transfer filters; and some innovative new “reactive” filters that respond to your body’s movements.”

This update comes after Facebook have seen a significant decline in personal sharing on the platform (reports have suggested that sharing of personal posts - like people's own thoughts and photos - fell 21% between 2014 and 2015, a time when Snapchat saw its most significant rise). It's important for Facebook to keep up the momentum with these actions as it's what their vast data banks and ad targeting processes are fuelled by.

If Facebook continue provide better, more innovative options, they stand the chance of overtaking Snapchat and may even bring those who have migrated back to the social network.

Facebook connects people with the stories that matter most to them

Gd Facebook Newsfeed Architecture

Facebook have been busy this week and have optimised their app to “more efficiently rank and render relevant stories" so people can "connect people with the stories that matter most to them.” by launching an update to their News Feed's client architecture.

"Previously, all story ranking for News Feed occurred on the server. After the server-side ranking, batches of stories were sent to the client and then displayed exactly in that order. This architecture had limitations — for example, people in emerging markets frequently saw a feed full of spinners and gray boxes because the stories and related media were sent across the network without taking into account the quality of the connection."

The aim of this update is to allow people with slower internet connections to use the Facebook app whenever they want. They claim that "This change improves the consumption experience in emerging markets because people will see fewer gray boxes, spinners and incomplete stories."

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