Monday Mashup Blog #7 - Vine shuts down, Edit button for tweets and Instagram image quality updates


Happy New Year from Team Sunshine! We've had great time re-energising (and over-eating/drinking/sleeping etc...) over Christmas and New Year but we're back to the grind now and here's our first blog of 2017! We've rounded up some of the top Social Media news from over the holidays, so have a read and let us know your thoughts!

Vine App to be shut down on January 17

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Vine have recently announced that "we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone."

They have confirmed that this transition will take place on January 17 and asked all users to download their content before this date. Vine provides instructions on how to download Vines to a phone or have them sent as an archive via email, as well as other details on an FAQ page on its site.

"Thank you for the culture that you have helped shape, and for the content you’ll continue to make everywhere. You make the world a funnier, weirder, richer, more beautiful place." - Team Vine

Edit Button may be coming for Tweets


The most requested update for Twitter is the ability to edit tweets after you've sent them, rather than having to delete and re-do. Twitter boss, Dorsey, agreed that "a form of edit is def needed," and that the company is "thinking a lot about it."

Some users however, think any edits would worsen trust issues with the site and make fake news tweets even worse. Dorsey has discussed two types of edits that Twitter could implement. The first would allow a window, say between 30 seconds - 5 minutes, to fix any typos, bad links or any other errors. The other type of edit would allow you to make changes at any point, but they would implement a revision history in that case so that edits don't go "off the public record".

Users also have concerns with this as, for example, if 80 people like your tweet, which version do they like? Your original? Your revised tweet?

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How do you feel about an edit feature for Twitter? It's certainly appealing, especially when you send out a tweet and notice that tiny little typo that you wish you could fix but the likes have already started pouring in... however the downsides might outweigh the good in this case as highlighted by @justyn

Let us know your thoughts over on Twitter @sunshinecomms 

Instagram Improving image quality for iPhone 7 users

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This week Instagram have announced that users with the iPhone 7 or iPhone 7 Plus now have access to wide colour capture and display. The new feature has said to have been almost fully rolled out, and don’t require an app update.

These Apple users also have access to a range of other feature including: a zoom feature that supports haptic feedback, so users can feel when they have moved from optical zoom to digital zoom; a 3-D Touch shortcut giving users quicker access to post directly in their Instagram Stories; the ability to post GIFs to their story, even if they haven't made the GIF through Boomerang; and the ability to create Boomerang images from Live Photos, which has not yet launched.

With Instagram in direct competition with Snapchat, they are constantly releasing photo updates to try and compete for top spot of the photo sharing apps. Instagram have taken on a more serious and sensible approach to their features in comparison to Snapchat's silly and fun lenses/geo-filters.

So which is your favourite? Are you Team Snapchat or Team Instagram?

Facebook Extends Automated Video Captioning Tools to Pages

Facebook Subtitles

Facebook's latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages.

The feature is powered by voice recognition software, making it easy to edit the subtitles it suggests and it takes the hassle out of transcription.

Facebook first released this automated captioning tool for video ads last year but over the past few months, it has been gradually rolling out access to this feature to videos published to Facebook pages. Facebook wants to help every Page adapt to the silent-until-clicked auto-play format. That way, users in public without headphones can fully understand videos they watch muted, and viewers can make a better assessment in the first silent seconds about whether they want to watch full-screen with sound. Page admins now have the option to review the subtitles “snippet by snippet” and manually enter corrections before saving the captions to the video. 

"Video may be the future of Facebook, but having tinny sound blaring out of your phone doesn’t always fit with our lives. Captions allow us to consume even when we need to be quiet." - TechCrunch

New Post Prompts for Pages on Facebook

New Post Options

Facebook have added a new Page posting options listing to help Page admins navigate the various outreach tools and functions available, making it easier to try out new features.

None of these features are actually new, but Facebook believes that not all Page admins will be aware of them, particularly more recent additions like Canvas and the re-vamped Offers.

It’s an interesting move by Facebook, and one which could see huge benefits especially as there are so many updates and changes from Facebook - it can be hard to keep up! Making these various tools easier to access, and raising awareness of them, could see Page owners becoming more experimental, which would benefit Facebook if these marketers are enticed to increase their ad spend.

Follow us over on Twitter @sunshinecomms, for daily updates on all things social.