Branding Case Studies
Here at Sunshine, we love bringing brands to life. Whilst we're passionate about optimising our client’s results on social, part of that comes from a strong core brand; amplifying the very foundations of a brand.
Sometimes, this involves reinventing a brand, or helping a new business create a memorable, skilfully crafted brand that's suited for social media (and beyond!).
After all, when we speak to someone, first thing we notice is their face. We interpret and evaluate it. The same thing happens when people look at a brand's visual identity — whether it's a logo, what photography fits, or even what font is used. Have a look at some of our recent work.
Mia Italian Kitchen
Mia is a family-run Italian restaurant that has been one of Edinburgh's favourite restaurants since it opened in 2013. Now with two locations and numerous sister restaurants, the client asked us to rebrand their identity to reflect their successes.
The logo had to be elevated, be more elegant and subtle whilst reflecting its Italian offering.
Signing off the new brand identity almost immediately, Mia Italian Kitchen opted for a timeless outcome, balancing black and gold with a rosemary leaf motif (a symbol of Italian cuisine).
La Casa is a Tapas & Mezze restaurant, run by a young family with a passion for good food served in a cosy environment. When the restaurant opened, we were approached to do social media and photography.
However, the brand had yet to receive an identity, which is where we got to work. The client favoured stamp-like logos, though wanted a 'family feel' rather than craft.
Thrilled with the final outcome, the logo was designed to include Albanian patterns (as this was where the owner is from). It’s an illustrative logo that marries beautifully with the logotype. The slab serif helps the brand stand out in a restaurant-dense area. And it looks great online too!
Having worked on successful social and email projects for the Scottish Business Resilience Centre, we were given the opportunity to develop the brand for 'Curious Frank'. This was a new division, partnering with "ethical hackers" to assess cyber security for businesses.
Aiming to convey elements of HTML code and app-like iconography, we set about creating a logo that would help them stand out in the tech-services field. Bright and bold with numerous brand applications for the identity, it is now used across digital and print.
This was a branding project for a beauty therapist in Edinburgh, wanting to elevate her positioning to have the look and feel of a premium brand. The brief was to be minimal and to have a logo that stood out, with symbols of either eyebrows or eyelashes.
Aiming to help the client stand out and not follow established beauty industry aesthetics, the designer followed a more artistic route - opting for geometric shapes and avoiding a literal route. The final result is a brand mark supported by a bold logotype and premium visual identity.