Craneware

The brief

GROW BRAND AWARENESS AS AN EXCITING TECH COMPANY AS PART OF A RECRUITMENT DRIVE.

We first started working with Craneware in early 2016 as they looked to social media for the catalyst behind their major recruitment drive. We created recruitment-specific social accounts, attempting to shine a light on one of Edinburgh’s hidden tech gems. We delivered targeted paid activity across Facebook and LinkedIn in order to drive qualified traffic to the client’s recruitment micro-site.

We had impressive results with our organic content, especially surrounding the backstories of the employees themselves. On the paid side, Craneware’s content did well especially on Linkedin, with a Click-Through-Rate of 54x LinkedIn’s average, driving people to the recruitment micro-site.

Cwspring

"Sunshine’s positive approach, social media skills and knowledge meant they were a fundamental part of our employer brand awareness strategy. 

In particular we enjoyed online access to our content plan which provided clear visibility of what was planned for each of the social media channels.  This approach provided great flexibility and collaboration between both our companies.

A great team, great work and great results!”

Scott McLaren Marketing Coordinator