Curious Frank (SBRC)

Hero Curious Frank Case Study

Giving character to Scotland's ethical hackers

Having worked on successful social and email projects for the Scottish Business Resilience Centre, we were given the opportunity to develop the brand for 'Curious Frank' – a new division, partnering with "ethical hackers" to assess cyber security for businesses. As part of the brief, we...

• Developed the logo, colour palette and typeface
• Created the 'Curious Frank' character
• Produced a short introduction animation
• Crafted a Mailchimp email template

Curious Frank Logos
Curious Frank Brand

Creating "Frank"

When it came to creating the eponymous Frank, we went through a thorough process. We presented over 20 body-types paired with a series of emotive faces – some quirky, some minimalist – and honed in on the Curious Frank we have today. He's clean, he's simple, he's curious. He's Frank.

Curious Frank Character
After giving Disney a run for his money... The client settled on a minimalist, rounded design

"Meet Frank" Animation

As part of the brand activation, we developed a short animation showcasing the many elements of Curious Frank. With no voiceover, we ensured the typography appeared at the pace of speech, adding various 'props' to Frank to truly bring him to life.