Mia Italian Kitchen
Showcasing stunning food photography & nurturing a community
A family favourite in Edinburgh, Mia Italian Kitchen asked us to provide a full rebrand for their two restaurants. After modernising their brand, we set our sights on social media activation – how to show their beautiful Italian dishes whilst also talking to their loyal fans.
• 295% growth on Instagram within first 3 months
• Successful geo-targeted ads on West/South Edinburgh
• Developed email newsletters (with ave. 30% open rate)
• Completely new brand identity & logo
As part of our strategy, we aim to visit both restaurants as often as possible for a full day of photography. That way, we're always showcasing the most seasonal dishes and never too far away from the actuality of the brand.
What makes a good photo?
Experienced with food & drink brands, our team are well-versed in food styling and props. With a mix of aerial, macro and interior photography, we make sure we leave every shoot with a varied mix of content.
As part of the initial brief, we worked on a modernisation of the established logo – primarily aiming to premiumise the brand feel whilst giving it a rustic flair.
A clean, fashionable logo with a premium feel was soon created, applied across their digital platforms, POS and signage.