Political Campaign 2016

The Brief

HELP US WIN YOUNG PEOPLE’S VOTES VIA SOCIAL MEDIA.

DISCLAIMER: We’ve not included our client’s name due to confidentiality, however they agreed to an anonymous case study.

In early 2016 we were approached to do some work for a UK political campaign. They enlisted our help to convince young voters, by providing solid arguments in an engaging manner.

We created two short videos to engage with voters on mobile devices and targeted them via Facebook advertising.

Results:

  • Most importantly, the client won.
  • Their campaign-specific FB page went from 0-963 likes organically over two weeks.
  • 289,997 views on Facebook in that period.
  • Audience collectively spent 64 days watching our client’s message.
  • Cost per view was under 1p/view.
  • 98% of the total audience fit within the demographics we wanted to target.
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Sunshine Communications took the brief and interpreted precisely what we were trying to achieve. Not only are they fun and delightful to work with, they are extremely intuitive and speedy at producing results. They put what they have created into social media platforms, will monitor its effectiveness and provide feedback. I look forward to the next project very much.  

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