The Drinks Bakery
Backed by dragons, brought to life on social
Fresh off the telly, the Drinks Bakery needed the perfect social pairing to continue their rise. Having earned a spot in Dragon’s Den history with a bidding war, the Drinks Bakery approached us to craft a brand awareness strategy their Drinks Biscuits.
With a gorgeous brand identity, tasty pairings and alcohol brands thirsty to partner with them, we soon got to work…
• 105% increase in monthly engagements
• 210.5% increase in total social followers
• 10% engagement on most popular posts
• 0.2p average cost per click on ads
CONTINUING THE STORY
Step one in our recipe for success was to define a visual style for photography – a first for the brand. Next, we shaped a tone of voice that balanced aspiration with an earthy humour; the ideal reflection of their team on social.
OUT OF THE BOX
Going beyond showcasing the packaging, the content strategy focused on bringing relatable situations to life – matching pairings with audience interests. And yes, you guessed it, we advertised to those interests!
ADVERTISING & AWARENESS
Combining targeted advertising with an organic community management strategy, The Drinks Bakery quickly gained an enthusiastic audience. With high ROI on ads and engagement, the rest was biscuiteer history.