The Edinburgh Dungeon
Ghoulishly good content for your friendly neighbourhood dungeon
An international brand operated by the Merlin Group, The Dungeons approached us to develop content for their Edinburgh attraction. The key focus? Adding a local and reactive angle that their branding agency couldn't produce for social media, driving engagement and sales for Q4 2019.
Adding local humour, Scottish history and supporting live events throughout the city, we were proud to increase engagement on all social platforms whilst driving ticket sales. Some key highlights...
• +99% follows across all channels within first month
• High engagement rate of 2.5-4% per month
• Low CPC for web traffic campaigns (only 20p!)
• Generated key audience data
A key part of our strategy was applying the Dungeon's unique tone of voice across all social channels – including reactive engagements online. We ensured our replies were informative whilst injecting as much gallows humour as we could!