The Scotch Kitchen

Hero Scotch Kitchen Case Study

Tasty social, video & email campaigns for a household name

If you shop in a UK supermarket or butcher, chances are you've picked up Scotch Beef & Lamb – quality meat, signalled by a recognisable blue ribbon. Already a household name, our goal was to inspire their community and cement The Scotch Kitchen's place in the online foodie revolution.

• Average of 550 new followers per month
• High click-through on emails – average of 26.8%
• Filmed and edited 4-6 recipe videos per month
• Engage daily with community management

"Sunshine have proven themselves to be a proactive and dynamic agency who have helped Quality Meat Scotland build upon our social media activities, delivering engaging content and have played a vital role in our marketing mix, helping take our consumer brands from strength to strength."

Suzie Carlaw Marketing Controller, QMS

Monthly Photography & Video

Combining consumer education with engaging content, our monthly content includes top-down recipe videos and photography. Filmed by a specialist videographer in a studio kitchen, we quickly generated over 36 videos in only 6 months – with more to come!

Scotch Beef Photography

Did you know...

Food and drink is one of the most engaged-with types of content online? On Instagram in particular, there are over 316,212 posts with #DinnerIdeas, with even more specific hashtags like #ScotchBeef reaching over 3,000 (so far!). Are you optimising your hashtags?

The secret ingredient for foodie pics? Hashtags! Eight to ten, specifically

Email Marketing

Managing a database of over 61,000 subscribers, we craft monthly newsletters providing useful recipes with a goal to direct traffic to the website. Part of this involved developing a new, mobile-optimised template with an emphasis on visuals and succinct copy.

Scotch Kitchen Email

In two minds? Split test!

Part of our email marketing strategy is to provide options to the consumer (as we do with our Facebook ads!). We trial everything from subject lines to the order of content to see its influence on opens/clicks – sending the winner to the majority of the database!